Navigating the Global Expansion of Your U.S. Trademarks

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As your business grows and ventures into international markets, protecting your intellectual property becomes increasingly important and expensive.  Your U.S. trademarks are valuable assets that define your brand identity and reputation in only one market, the United States.  To maintain and expand the value of your trademarks globally, you need to register your marks in …Read more

Developing and Implementing a Comprehensive IP Strategy for Your Technology Startup

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Now that you have decided to launch your technology startup it cannot be overstated as to how important it is to develop and implement a comprehensive intellectual property (“IP”) strategy to ensure your company successfully secures, retains and commercializes its IP rights. Such a strategy should cover IP creation, acquisition, and protection, and also try …Read more

Recognizing and Protecting Your Family Business’ Most Basic Intellectual Property Rights

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Just about every business, including your family business, likely owns some form of intellectual property (“IP”).  IP can include trademarks, patents, copyrights or trade secrets.  IP rights allow your business to protect economically valuable intangible assets.  Once secured, IP rights allow your company to develop powerful competitive advantages in the marketplace where your goods and …Read more

Balancing the First Amendment Protection of Artistic Expression Against the Trademark Rights of a Global Brand in the Digital World

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On May 18, 2022, U.S. District Judge Jed Rakoff issued a written decision refusing to dismiss Hermes’ trademark infringement lawsuit against Los Angeles designer Mason Rothschild over Rothschild’s “MetaBirkins” non-fungible tokens (“NFT”).  The case has been closely watched by trademark lawyers and NFT creators because it represents a familiar clash between federal trademark law and the …Read more

Secure and Protect Brand Names, Logos, and Domain Names Before Creating Value in Them

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Once you have formed and organized your new technology company, one of your first tasks should be to secure your commercial rights to the company’s business and essential brand names, logos and domain names while the business is still in the conceptual stage.  When your company is new, and yet to demonstrate it has any …Read more