Executives and employees of many companies assume copyright protection only applies to books, movies, or music. In reality, your company’s employees and independent contractors create copyrightable works every day by developing content for your company’s website, marketing campaigns, software, training materials, photographs, and other original content. Recognizing these assets can be protected by copyright law […]
What Is Copyright Law and Why Does It Matter for Your Company?
Most companies create copyright-protected content every day without realizing it. Your company’s website copy, blogs, marketing materials, training manuals, videos, graphics, software code, presentations, and social media content probably all qualify for protection under federal copyright law. For many companies operating in the twenty-first century intellectual property is probably among their most valuable assets. Yet […]
Responding to Suspected Trade Secret Misappropriation
Suspected trade secret misappropriation presents both legal and operational challenges for all companies whose critical assets include intellectual property, including your company. It is rarely a contained issue. Once confidential information begins to circulate, its value can erode quickly, and the digital trail showing how that information moved can become fragmented or lost across devices, […]
Using Trademarks as Collateral for Financing
This blog is the twelfth installment in Finkel Law Group’s ongoing trademark law series. In earlier articles, we explored how to monetize trademarks through licensing and assignment. In this article, we examine a lesser-known but increasingly valuable strategy: Using your trademarks as collateral to secure financing. If your business owns one or more valuable trademarks, […]
Effectively Buying, Selling and Assigning Trademarks
This blog on Selling and Assigning Trademarks is the eleventh installment in Finkel Law Group’s trademark law series. In Blog 10, we examined how your company can license its trademarks to generate revenue while retaining ownership and control of your brand. In this blog, we focus on a different monetization strategy – selling trademarks outright […]
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