When your company owns valuable copyrights, licensing them to customers over and over again is a powerful way to generate revenue, expand your business into new markets, and solidify your company’s presence in those markets. To truly maximize the financial value of your copyrighted works, however, it’s crucial to approach copyright licensing with a strategic …Read more
Now that you have decided to launch your technology startup it cannot be overstated as to how important it is to develop and implement a comprehensive intellectual property (“IP”) strategy to ensure your company successfully secures, retains and commercializes its IP rights. Such a strategy should cover IP creation, acquisition, and protection, and also try …Read more