Why Register Trademarks With the U.S. Patent and Trademark Office

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If you’ve just launched a technology start-up and you’re preparing to bring your goods or services to market nationally or globally it’s important that you take steps to protect and register trademarks you’ll need to grow your company into a national or global brand. Trademarks and service marks identify the source of goods and services, …Read more

Protecting Your Trademark Rights – Recent U.S. Supreme Court Ruling Raises the Stakes

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Every business wants to develop a positive image in the minds of customers.  Many companies spend lavishly on marketing to establish reputations for quality, performance and value. A company’s reputation can be among its most valuable assets. If an unknown computer company could use the name “Apple” – or something confusingly similar like “Appel” – …Read more

Ten Benefits of U.S. Trademark Registration

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Trademarks are highly valuable assets. According to one recent estimate trademarks can account for as much as one-third of corporate value. The world’s most valuable brand was recently estimated to be worth more than $180 billion. The cost of securing and protecting the benefits of U.S. trademark registration is not a mere cost of doing …Read more